MessageGears, an Atlanta, Georgia-based customer interaction platform for major consumer brands, has closed a $62 million expansion fundraising round. The funding round was led by Argentum Group, Atlanta Ventures and Long Ridge Equity Partners and brings MessageGears' total funding amount to $80 million. The money will be used to speed up the innovation of its technological platform, with a focus on enhancing its mobile channel capabilities and growing its worldwide footprint.
MessageGears was established in 2010 and provides an email marketing platform, testing, optimization and marketing automation. It uses a hybrid cloud platform to enable major consumer brands to broadcast dynamic, high-volume marketing messages quickly and precisely. Forrester recently recognised MessageGears as a "Strong Performer" and a "bull's-eye for big, data- and security-savvy enterprises who don't want to migrate their data into a vendor-controlled system".
The additional funding will help MessageGears to accelerate its innovative platform and explore opportunities for growth and acquisitions in line with its long-term goal. This will allow the company to provide its growing customer base with an even better customer experience across all channels, helping to build more lucrative and devoted customer relationships and make it easier to adapt to changing consumer demands and expectations.
Originally reported by SaaS Industry: https://saasindustry.com/news/messagegears-raises-62-million-in-funding
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