Digital asset management (DAM) systems are becoming increasingly important for marketing operations. They provide a central repository for assets, making it easier to find the right content for your audience and to track the effectiveness of your content. To ensure that the right DAM platform is chosen for your business, it's important to consider certain criteria before and during the demo.
Before the demo, it's important to set up demos as close to each other as possible to make comparisons easier, and to ensure that all potential users are present on the call.
During the demo, there are 20 key questions to consider:
1. What file types do you support and what file types can be uploaded and downloaded?
2. Do you offer native, off-the-shelf integrations with third-party systems?
3. What makes your platform technically unique?
4. How difficult is the platform setup and implementation?
5. How intuitive is the platform user interface?
6. What is your service reliability guarantee?
7. Who do you work with for hosting capabilities?
8. What is pricing based on?
9. What features are included?
10. Are there additional fees?
11. What is the minimum contract length?
12. Is a free trial or pilot program available?
13. Can the platform be white-labeled?
14. Who will be the day-to-day contact?
15. Who pays if your system/team makes an error?
16. What kind of customer support is available?
17. Do you have other clients in my vertical?
18. How do you handle requests for product modifications?
19. What new features are you considering?
20. What is the long-term roadmap and launch dates?
Answering these questions during the demo can help you determine if the DAM platform is right for your organization. Additionally, the Adobe Consumer Content Survey found that more than half of 1,000 consumers are more likely to make a purchase if brand content is personalized.
By utilizing a DAM platform, marketers can implement these personalization tactics, as well as gain valuable insights into content interactions and the effectiveness of their assets.
Ultimately, a DAM platform can simplify the tasks associated with tracking down content, and enable marketers to create and distribute engaging content across multiple channels.
Originally reported by Martech: https://martech.org/20-questions-to-ask-digital-asset-management-platform-vendors-during-the-demo/
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