As technology advances, the demand for personalisation from consumers is growing. With this, comes increasing concerns about privacy, with 80% of CMOs saying that it has changed their approach to personalisation. To discuss this, BlueConic and Forrester have come together to present a webinar outlining the strategies, data and technology needed to successfully personalise experiences. Attendees will learn when consumers expect personalisation throughout their lifecycle, why highly technical teams are not always required, and examples of how first-party data can be used to create innovation. Sign up today to ensure you don't miss out.
Originally reported by Martech: https://martech.org/overcoming-the-paradox-of-personalization-to-meet-consumer-expectations/
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