The digital marketing landscape is constantly changing, and in 2023 marketers are expected to face more complex challenges than ever before. The global economy is unpredictable, so marketers must be aware of their goals and the obstacles they will face in order to reach them. One of the biggest hurdles is the rising cost of customer acquisition (CAC). Fortunately, there is a way to combat this: personalization. Marketers must find ways to stand out by creating tailored, targeted messages that utilise first-party data. Doing this will increase engagement, boost revenue, and reduce CAC.
However, understanding how to achieve an effective personalization strategy can be intimidating. Fortunately, the 2023 Commerce Experience Summit is a two-day digital event designed to help marketers reach their revenue goals in a tumultuous economic climate. Speakers from Bloomreach, Google Cloud, Antavo, and more will share best practices for creating customer journeys, leveraging data and technology to drive conversions, and building long-term relationships with customers. Join a community of digital leaders from around the world to gain actionable strategies for personalizing messages to retain customers, increase revenue, and ensure sustainable growth for your business.
Say goodbye to the uphill battle of driving revenue and hello to sustainable success!
Originally reported by Martech: https://martech.org/personalization-doesnt-have-to-be-an-uphill-battle/
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