Google Ads has unveiled several new features ahead of the holiday season, to help digital marketers drive efficiency and gain more insights. These features include enhanced insights that will give you more details regarding product issues, a reduced onboarding time for local inventory ads, and the ability to quantify the impact of online-only bidding vs. Smart Bidding for store visits. Additionally, Google Ads is rolling out a new interactive ad format that will show business information and prompt customers to take action. This is all part of Google Ads’ mission to help businesses move faster, better understand customer intent, and engage them in new ways. Read the Google Ads announcement for more information.
Originally reported by Martech: https://martech.org/google-ads-unwraps-several-new-features-ahead-of-holiday-season/
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