If your organisation is in the market for a marketing automation solution, or needs to upgrade its existing one, it pays to do your research. Our free report, “B2B Marketing Automation Platforms: A Marketer’s Guide” is an ideal way to get started. Make a list of your current capabilities, what you'd like to have, and what you can't live without. Research vendors who can meet your needs and send them your list.
Before deciding on a vendor, speak to customer references and check out online communities and review sites. Ask basic questions such as how easy the platform is to use, and whether the vendor understands your business and its needs. Dig deeper and ask about integration, onboarding, support and training, adoption and customer data protection. Request product demos showing basic tasks and core reports.
For more detailed advice on selecting a B2B MAP vendor, download the latest edition of our free report. And don’t forget to subscribe to MarTech! Daily for the latest news and insights in the martech space.
Originally reported by Martech: https://martech.org/20-questions-to-ask-marketing-automation-vendors-during-a-demo/
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