Digital Smiles
Six months have passed since Microsoft launched its new AI-powered Bing with Bing Chat, but its search engine market share has seen a slight decrease globally and in the U.S. Microsoft had hoped the new conversational and generative AI take on search would erode some of Google's dominance, yet this has not been the case. According to web analytics service StatCounter, Bing's U.S. search market share in July was 6.47%, down from 6.35% in February when the new Bing launched and 7.82% in November 2022. Globally, Bing's market share was 2.99% in July.
Microsoft disputes third-party data, claiming third-party data companies aren’t measuring all the people who are going directly to Bing’s chat page. However, StatCounter claims its data takes traffic to and from Bing’s chat into account. Digital intelligence platform SimilarWeb also noted it is possible they are missing some of the Bing Chat interactions that use an Edge sidebar/extension, but do not know how significant that is. Microsoft Corporate VP and Consumer CMO Yusuf Mehdi said the company’s internal data shows Bing taking market share from Google, yet failed to provide any figures.
SimilarWeb and comScore provided data on Bing’s lack of growth. According to SimilarWeb, Bing was the #2 search engine with a little over 2% traffic share in the U.S. as of July and 1% worldwide. Meanwhile, comScore found that Bing saw a 6% decline in unique visitors and total visits from February to July, and a 2% year-on-year decline in July.
To celebrate the six month anniversary, Microsoft released a blog post highlighting the number of chats (1 billion) and images created (750 million), as well as nine quarters of growth for Edge. Despite the PR earned from the launchiversary, Bing has not seen the growth Microsoft hoped for.
Originally reported by Martech: https://martech.org/ai-boost-bings-market-share-is-down-6-months-after-launch/
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