Today’s digital landscape requires business professionals to develop an ‘omnipresent’ approach to marketing in order to engage with customers effectively. Multichannel, Omnichannel and Omnipresent are all strategies which involve using multiple channels to reach customers, but Omnipresent is a more comprehensive approach which seeks to provide a seamless, always-on customer experience. To achieve this, organisations must break down silos between departments, integrate data and systems, and deliver a unified view of the customer. Data is key in modern marketing, as it enables companies to personalise messaging and tailor campaigns to individual customers. Additionally, companies should focus on the customer journey and strive to provide a consistent, integrated experience across all touchpoints. Finally, companies should stay ahead by incorporating new channels and technologies into their strategy, and measure success based on the impact on business outcomes such as customer loyalty, revenue growth and improved customer experience.
Originally reported by Martech: https://martech.org/marketing-in-the-age-of-the-omnipresent-consumer/
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