In the modern ecommerce world, personalization is essential for engaging and inspiring customers, and email marketing is one of the most effective ways to do this. First-party data is key to successful email personalization initiatives and strategies, as it is customer information that your company collects directly via its own channels and sources with the customer’s consent. Modern marketing technology enables companies to leverage this data to drive successful customer journeys and increase brand loyalty. In times of economic uncertainty, investing more of your budget into email can be a financially savvy move, as it can generate fast ROI and save your practitioners time. To get the most out of your email personalization strategy, consider joining The 2023 Commerce Experience Summit, a free two-day digital event featuring speakers from Bloomreach, Google Cloud, Antavo, and more. The summit is focused on helping you achieve your revenue goals in an unpredictable economic environment.
Originally reported by Martech: https://martech.org/prepare-for-an-unpredictable-economy-with-email-marketing/
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