We're at the tipping point for ChatGPT and other AI-powered chatbots. Right now, most attention is focused on Microsoft and Google's use of them. The discussion has mostly been about the impact on marketing and SEO, but what about martech? Christopher Penn, co-founder and chief data scientist at TrustInsights.ai, says it is already creating big changes and opportunities.
Penn believes that AI-powered chatbot technology can be used as a “progress accelerator” for dev teams, enabling them to develop code that is “good enough” for an experienced coder to work with in a fraction of the time. He also sees potential for using the technology for tasks such as regression analysis and lead scoring, as well as restructuring content.
When it comes to content marketing, Penn cautions that marketers should be aware of the potential implications of chatbots not linking directly to their sources. He suggests that marketers check their web analytics to see what percentage of traffic and conversions they get from organic search, as well as how much of that is from branded versus unbranded search.
AI-powered chatbot technology is set to revolutionise the marketing technology sector, offering speed, efficiency, and the ability to create content with a human voice. Marketers should be aware of the potential implications of chatbots not linking directly to their sources, but overall, this technology presents a huge opportunity for martech vendors.
Originally reported by Martech: https://martech.org/how-chatgpt-is-set-to-change-marketing-technology/
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