Equipping marketing leaders with the skills and tools they need to prove their return on investment (ROI) can be compared to going out fishing. Rather than blindly casting a line out with the same bait and hoping for the best, marketing attribution teaches marketers how to choose the best combination of bait for the job. To help marketing professionals get the most out of their campaigns, Chanel99 is presenting a webinar: “Build a Winning Marketing Attribution Framework”. Through this webinar, attendees will learn how to overcome the top three challenges of marketing attribution. Click here to view more MarTech webinars.
Originally reported by Martech: https://martech.org/build-a-winning-marketing-attribution-framework/
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