Artificial Intelligence (AI) is transforming marketing across the technology stack and influencing the customer journey through each stage of the marketing funnel. While the potential of AI is vast and its precise direction and best applications remain unclear, the following experts can help marketers make sense of this rapidly evolving space:
Zeeshan Usmani
Zeeshan is director, data science and marketing analytics for WALEE and senior advisor artificial intelligence for CodeNinja Inc. His experience with various brands focuses on social and headless commerce, analytics, customer segmentation and other AI-powered marketing applications. He has 79k followers on LinkedIn, 15.6k followers on Twitter and runs the blog ZeeshanUsmani.com.
Ronald van Loon
Ronald is CEO, principal analyst for Intelligent World, an advisory board member for online trainer Simplilearn and a director for Adversitement until it was bought by Digital Power. He’s an experienced speaker on AI, data science, Big Data and predictive analytics, and was named a Global Influencer on AI, machine learning and digital transformation by Thinkers360. He has 300k followers on Twitter, 66k followers on LinkedIn and 26k followers on YouTube.
Rana el Kaliouby
Rana is deputy CEO at Smart Eye and, formerly, co-founder and CEO of Affectiva, which Smart Eye acquired. She is a scientist, entrepreneur and angel investor, as well as the bestselling author of “Girl Decoded: A Scientist’s Quest to Reclaim Our Humanity by Bringing Emotional Intelligence to Technology” (Penguin Random House, April 2020). She has 34k followers on Twitter, 77k followers on LinkedIn, and runs the blog ranaelkaliouby.com.
Christopher Penn
Chris is co-founder and Chief Data Scientist at TrustInsights.ai. He’s an expert on analytics, data science, machine learning and marketing technology, and a frequent speaker at The MarTech Conference and other tech events. He has 91k followers on Twitter, 32k followers on LinkedIn and 2.4k followers on YouTube. He also runs the blog christopherspenn.com.
Paul Roetzer
Paul is the founder and CEO of Marketing AI Institute, and also the founder of Ready North (formerly PR 20/20). He is the author of several books — most recently “Marketing Artificial Intelligence” (Matt Holt Books, 2020) — and the creator of the Marketing AI Conference (MAICON). He has 19k followers on Twitter and 11k followers on LinkedIn, and runs the website marketingaiinstitute.com.
Ricky Ray Butler
Ricky Ray Butler is an AI pioneer in entertainment, digital content, influencers and branding. He serves as CEO of Branded Entertainment Network (BEN) and founded Plaid Social Labs, which was later sold to BEN Group. He’s a regular speaker at marketing events around the world, with 8k followers on LinkedIn, 1.6k followers on Twitter and the Creative Disruption Podcast.
These experts can help business professionals stay up to date on the latest AI trends and applications in marketing, and understand the practical and ethical considerations surrounding its use.
Originally reported by Martech: https://martech.org/martechs-marketing-ai-experts-to-follow/
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