Today, HubSpot has introduced a new generative AI tool, ChatSpot, to help businesses be more efficient, save time, and create more personalised customer experiences. Combining HubSpot's own CRM with OpenAI's ChatGPT, DALL-E 2, and Google Docs applications, ChatSpot automates many of the marketing and sales functions that would have previously taken multiple steps.
The app, currently in alpha, is designed to provide an easier way for users to interact with their CRM using natural language prompts. For example, to add a contact to the CRM, all the user has to do is type their information into ChatSpot, instead of going through menu options. It can also provide answers to help with sales research, such as information about contacts in certain markets or companies of certain sizes.
ChatSpot also has the ability to generate emails and other messages, pulling in contextual information about the company and contact. This can then be copied into a clipboard to use in the user's chosen channel with a single click. The app also integrates ChatGPT data sets to generate reports on global markets, adding additional data not found in the CRM.
ChatSpot's combination of generative AI and chat functions could be a major time-saver for marketers. However, the content generated by ChatSpot is intended as a “first draft” and needs to be reviewed and proofread by a human before being sent out.
Originally reported by Martech: https://martech.org/hubspot-debuts-chatspot-generative-ai-tool/
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