As businesses worldwide face an uncertain future, customer experience must remain a key focus for them to weather the storm. Acquia's latest CX Report reveals that 56% of businesses plan to improve customer experience, and 58% will focus more on customer service over the next 12 months. To meet and exceed customer expectations, businesses must understand the CX trifecta of data, content and tech. Register for the "Master the CX Trifecta in 2023: Data, Content & Tech" webinar presented by Acquia to create the foundation for customer experience success this year and beyond.
Originally reported by Martech: https://martech.org/the-first-party-data-strategy-you-need-in-2023/
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