Customers download your app because they want to show their loyalty to your brand. As a result, it’s important you use the right communications to maintain and grow that relationship. There are three main categories of mobile app messages: push notifications, in-app messages and inbox messages. Push notifications are the most common, and should be used for important updates that customers need to know right away. In-app messages are best for onboarding, alerting customers to new products and promotions, and loyalty program updates. Finally, inbox messages are the least common, but good for customers who have disabled push notifications, as they can be referenced over time. Marketers who have a good plan for each type of message will be able to keep customers informed and engaged.
Originally reported by Martech: https://martech.org/how-to-send-the-right-mobile-app-messages-to-build-loyalty-and-stay-relevant/
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