OpenAI has released APIs for ChatGPT and Whisper, which performs speech-to-text conversion, at a much lower price than their existing models. ChatGPT and Whisper are now available on their API, giving developers access to cutting-edge language capabilities and speech-to-text capabilities. Through a series of system-wide optimisations, OpenAI has achieved a 90% cost reduction for ChatGPT since December and are passing this saving on to API users. This is great news for marketers, as the cost of using ChatGPT API is now only $0.002 per 1,000 tokens and the Whisper large-v2 model is priced at $0.006 per minute. Already, Snapchat is using the ChatGPT API to power their My AI feature and Quizlet is using it for Q-Chat, a virtual tutor. Instacart is soon rolling out Ask Instacart, which will reply to customer questions on recipes and food purchases with 'shoppable' answers. OpenAI have also clarified some policies for their service - they will no longer use enterprise data submitted through the API for model training or other service improvements unless organisations give their permission, and they require apps or services using ChatGPT to make it clear to customers that they are interacting with a chatbot. This includes identifying all ChatGPT-created content such as news and blog posts as being written by a bot. All in all, this is great news for businesses as it gives them access to cutting-edge language and speech-to-text capabilities at a much lower cost than before.
Originally reported by Martech: https://martech.org/openai-unveils-chatgpt-api-at-very-low-prices/
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