Creating a lovable brand is essential for developing a long-term relationship with customers that delivers value. Email marketing can be an effective way to show customers that they are appreciated beyond their lifetime customer value. Here are four types of emails that can do just that: back-in-stock notifications, birthday greetings, user summary emails and purchase anniversaries.
Back-in-stock notifications are a great way to show customers that you value their interest in your products. A well-designed email with an engaging balance of copy and images, working links and attractive offers is a great way to entice customers back.
Birthday greetings are also a great way to show customers that you care about them. A clever design with an offer attached or even a special freebie is a great way to make customers feel special.
User summary emails are a great way to keep customers engaged. Visualizations that give context to the data can help customers understand their performance and motivate them to keep working.
Purchase anniversary emails can be used to remind customers of their loyalty to your brand and entice them back with a special offer.
These four emails provide an effective way to show customers love while still achieving your own goals. By using first-party data and automating each email, you can ensure they are firing correctly and delivering the right message. Show your customers that you care and reap the rewards.
Originally reported by Martech: https://martech.org/4-emails-that-customers-will-love-and-help-them-love-you/
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