As technology progresses and data becomes more accessible, marketers must be aware of the increasing consumer sensitivity towards data and privacy. The European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are examples of laws that have been enacted in recent years to protect consumer data and privacy. Recently, China has also implemented their own Personal Information Protection Law (PIPL), which is even stricter than GDPR.
In addition to data privacy laws, marketers must also be aware of laws and regulations concerning false advertising, misleading claims, trademark infringement, and influencer marketing disclosures. Violations of these laws can result in fines and other penalties.
It is important for marketing, IT and compliance organisations to stay abreast of the changing laws and regulations in different countries and jurisdictions. Companies should ensure that they are adhering to consumer rights, such as the right to confirmation, access, portability, correction, and deletion. Additionally, companies should conduct privacy and security risk assessments and have policies in place for handling minors’ personal data.
Ultimately, trust is paramount when it comes to consumers deciding which brands to engage with. Therefore, it is important for companies to be aware of the laws and regulations surrounding data privacy and marketing compliance.
Originally reported by Martech: https://martech.org/why-we-care-about-compliance-in-marketing/
This article was written automatically by artificial intelligence. Please make us aware if you have any concerns about this automatically generated content.
Our content includes affiliate links. This means that we may receive a commission if you make a purchase through one of the links on our website. This will be at no cost to you and helps to fund the content creation work on our website.
