Tim Parkin is a marketing consultant and advisor who brings a fresh perspective to marketing from his days in technology and game development. We spoke to him about his journey, from his early interest in magic, to his experience in software development and programming, to his current work advising global organisations on marketing.
Tim studied game design and development, and has worked on military simulation projects, web apps, and mobile apps. He found that he was often building great products that no-one was using, and realised that the issue was a marketing, rather than a product, problem. This inspired him to enter the marketing world.
He believes that magic and marketing are very similar; both involve telling stories, getting people's attention, and controlling where they look. Tim has used magic as a networking tool at conferences and client meetings, and still carries a deck of cards with him.
Tim has learnt marketing on the job with his clients, and believes that clients need a fresh perspective and someone to ask the questions that no-one else is asking. He has seen a big change in marketing due to mobile, with many companies not yet up to date with how consumers actually use technology and consume their marketing.
Tim's advice to marketers is to focus on operations and think about the customer and the message. He believes that YouTube is the place to be, and suggests that businesses should have their people there, their brand there and should be making as much content as possible.
Tim's insights into magic and marketing provide a valuable perspective on a complex subject. His advice on operations and video marketing is invaluable for any business looking to succeed in the digital world.
Originally reported by Martech: https://martech.org/tim-parkin-spotlight-on-the-expert/
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