AI is becoming an increasingly important part of the marketing world. From helping to clean data to creating assets, AI can provide a range of benefits to help marketers free up their time and focus on the areas that matter. However, it is important to be aware of the areas where AI struggles, such as creativity and strategy. Understanding where AI can help and where it can’t is essential to getting the most out of this technology.
AI is already making its mark on the marketing world. ChatGPT, a project by OpenAI, is a chatbot which can respond to highly specific questions and provide answers that could have been written by a human. Additionally, AI can clean data, transcribe videos, create assets, and surface insights.
On the other hand, AI still struggles with certain areas, such as creativity and strategy. While AI can offer insights into data, creativity and strategy are still the realm of humans. Deciding which campaigns to run and how to appeal to human desires requires human input. Additionally, AI is still missing the unique voice of humans, which can be crucial in giving content a personal touch.
In an era of decreasing budgets and higher expectations, AI can be an asset to marketers, freeing up their time to focus on the areas where human input is needed. AI can help bridge the gap between the amount of resources available and the challenges that need to be addressed.
It is important to be aware of the hype surrounding AI. It is not likely to replace humans any time soon and it may take longer than expected for certain feats to be accomplished. As such, marketers should consider AI as a support tool and take into account the areas where it shines and struggles. By doing so, they can make the most of this technology to help drive revenue and growth.
Originally reported by Martech: https://martech.org/ai-in-marketing-7-areas-where-it-shines-and-struggles/
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