As a marketing executive, it's your job to get the best out of your team. But cracking the whip isn’t the best way to do it. It's more important to understand your team and make them feel understood.
To this end, you can use the 'happiness rating' technique during one-on-one meetings with direct reports. Ask them to rate their happiness on a scale from 1-10 (with no right or wrong answers). Then, draw out a more complete response by asking why they gave that score and validating their feelings.
You can also invite them to give lower scores and seek improvement from higher scores. Address minor grievances as soon as they arise, and create a cadence for regularly asking the happiness question. Introduce psychological drivers to ensure the ratings stay high. Ask what motivates them and what you can do to make their life easier.
Finally, assess your own management style, and create audience-specific messaging based on what you've learnt. With a heightened understanding of your team’s feelings and motivations, you can get everyone moving in the same direction with greater intensity - leading to a meteoric rise in your metrics.
Originally reported by Martech: https://martech.org/steps-to-boost-marketing-metrics-with-employee-happiness/
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