The benefits of automation are clear: it reduces stress, improves efficiency and allows people to focus on more fulfilling work. But, for executives, knowing where to start and how to make automation a reality can be daunting. To reap the full benefits of automation, the following must be considered: defining your strategy, documenting processes, understanding change management, and finding the right partner.
Defining your strategy means identifying and articulating your competitive differentiators, value proposition, and overall approach. Documenting your processes means detailing all of your workflows from onboarding through execution. Doing this will create a centralized source for your future automation partner to refer to. Change management requires energy and buy-in from the top, and encouraging enthusiasm and acceptance from the rest of the organization. Finally, finding the right partner is essential. They should understand your unique challenges and make the process feel natural.
Digital ad agencies can benefit greatly from automation, but the process requires dedication, alignment and strategic planning. By taking the time to define your strategy, document processes, understand change management and find the right partner, you can start to access the full benefits of automation today.
Originally reported by Martech: https://martech.org/digital-advertising-automation-is-here-are-you-ready/
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