A Digital Asset Management (DAM) system offers much more than a virtual storage locker for a company’s intellectual property. It enhances productivity and efficiency in the search for, and reuse of, marketing assets through artificial intelligence and automation. In order to reap the full benefits of a DAM, capturing and understanding workflows are essential.
Workflows represent all of the steps between a request for a new asset and the delivery of its final version. To understand them, it’s helpful to consider the workflow for a typical marketing project. This may include a project request in the form of a brief with detailed instructions, an initial draft for the client, a feedback and revision round, a second draft delivery, a final proof process, delivery of the final asset(s) to the client, and finally, completion of the project and migration of the asset(s) to a corporate archive.
Each of these stages can contain one or more individual tasks such as producing graphics, implementing templates, getting brand manager approval, editing and proofing of copy, and internal Q&A prior to delivering drafts and revisions to clients. To map out a workflow, there are many templates and flowcharts available to assist, or a project management platform can be used to convert tasks into forms and templates that automatically populate, assign dates and deadlines and send emails to appropriate project members.
Some DAMs have features that will help speed tasks and eliminate speedbumps using automated workflows. Adobe Experience Manager Assets, for example, has a proof approval workflow that sends links to internal or external clients and stakeholders, allowing them to OK proofs without needing access to the DAM. This can eliminate the final step of packaging and migrating final files, as they immediately become a part of the DAM system. Additionally, it makes it easy for teams to share updates of works in progress to clients without countless emails or uploading sensitive documents to clouds outside the firewall.
Once workflows are hammered out, DAM administrators can ask relevant questions about what steps take the most time, and which can be automated to save time. This can help teams to benefit from each other’s creativity and skills, as well as help to boost productivity and efficiency.
In conclusion, understanding and utilising workflows is key to unlocking the full potential of a DAM system. With the help of templates, flowcharts and project management platforms, it is possible to map out and automate processes to save time and reap the full benefits of the DAM.
Originally reported by Martech: https://martech.org/heres-why-you-need-a-dam-workflow-and-how-to-map-it-out/
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