As the year draws to a close, it's the perfect time to look back on the lessons and insights we have gained from the past twelve months. To help business professionals stay up-to-date with the latest developments in the world of marketing automation, we've rounded up 10 of our most popular articles from 2023.
First up is Ryan Phelan's 'The email marketer's guide to effective marketing automation'. Here, readers learn about the smart ways to implement automation, and how the use of transactional, trigger and journey emails can lead to increased engagement and conversions.
Stephanie Trovato's 'The 3 Rs of marketing automation: Relevance, response and ROI' delves into the transformative power of marketing automation, and how it can be used to elevate ROI, nurture leads and create unforgettable customer experiences.
Milt Hwang's '6 marketing automation use cases where AI can help with data quality' examines whether AI can help to address long-standing marketing issues, or if it will just add complexity.
Ali Schwanke's '6 simple automations every B2B organization needs to have' explores different ways in which automation can be used to improve customer experience, increase efficiency and drive growth in B2B organizations.
Tony Byrne's 'The future of outbound marketing in an omnichannel stack' looks at how outbound marketing platforms might need to evolve to meet the demands of an omnichannel stack.
Summer Deeb's '6 must-have, underused email marketing automations' offers an insight into the potential business impact and benefits of implementing six different email automation workflows.
Greg Kihlstrom's 'AI-powered marketing automation: How to make it work for you' examines the potential of AI and customer journey orchestration to take existing marketing automation approaches to the next level.
Gene De Libero's 'Marketing technology optimization: The path to peak martech stack performance' looks at how to streamline a martech stack, drive real ROI and improve customer experience.
Milton Hwang's 'AI marketing automation: How it works and why marketers should care' considers how AI and marketing automation can be used to upgrade data quality, campaign/lead management and workflows/integrations.
Finally, Greg Krehbiel's 'How to create a CDP worksheet from your use cases' explains how to create a worksheet for CDP evaluation and implementation, beginning with an analysis of use cases.
These are just 10 of the many articles available on MarTech, with more insights and tips being added every day. To stay informed, why not sign up for our free daily newsletter and join the thousands of other technology-savvy business professionals who are already subscribed?
At the end of 2023, it's clear that marketing automation has become an increasingly important tool for businesses looking to stay ahead of the competition. Through our articles, we hope to have provided readers with valuable insights on how to make the most of automated marketing strategies, from AI-powered marketing automation to CDP worksheets. We look forward to continuing to provide up-to-date and informative content in the year ahead.
Originally reported by Martech: https://martech.org/2023-in-review-our-top-10-articles-on-marketing-automation/
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