With budgets constrained and growth pressures mounting, technology-savvy business professionals are taking a closer look at their martech solutions to get the most out of their investments. Many are replacing their existing stack with newer tools to gain better features such as better integrations, improved data capabilities and the ability to measure ROI, as well as enhanced customer experiences.
The post-pandemic world has opened up for businesses to return to the workplace, leading to a deceleration in digital transformation. However, there is still a high demand for technology-driven efficiency and data-based decision making - evidenced by the rising usage of generative AI.
To get a better understanding of how martech is evolving, MarTech is launching the 2023 Replacement Survey. This survey takes three minutes to complete and gives an insight into how businesses are dealing with their tech stacks.
By taking the survey, business professionals can gain a better understanding of how to get the most out of their martech investments. They can also stay informed about changes in martech through MarTech's free daily newsletter.
The 2023 MarTech Replacement Survey is now available, and business professionals are encouraged to take part and get the most out of their technology investments.
Originally reported by Martech: https://martech.org/are-you-getting-the-most-from-your-stack-take-the-2023-martech-replacement-survey/
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