The impact of the tumultuous year of 2023 on marketers has been felt in many areas. Job losses in the technology sector have totaled nearly 250,000 according to Layoffs.fyi. Not only have jobs been affected, but the advent of AI has also changed the way marketers need to work, as well as resulting in budget cuts for tech investments. Social media platforms have also changed, with advertisers leaving the platform and Google and Yahoo looking to implement new rules for email senders.
To help understand the impact of this turbulent year on marketers, MarTech are running a survey. The survey will take just a few minutes to complete, and the results, along with analysis from Scott Brinker of chiefmartec.com, will be released in the first quarter of 2024. To take the survey, click here.
Originally reported by Martech: https://martech.org/how-did-a-tumultuous-year-impact-marketers-take-the-martech-salary-and-career-survey/
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