Planning a successful digital event requires careful consideration and strategy. Event strategist Marsha Maxwell shared four key steps in planning for your digital event at The MarTech Conference.
To start, you should define a strategy that aligns your goals and objectives with the digital event experience. This should include setting measurable outcomes such as brand awareness, lead generation, and peer networking and education. These can be gauged by using post-event surveys, session surveys, or focus groups and feedback sessions.
When it comes to the experience itself, an organized agenda that takes into account attendee preferences and break times is key. You should also assemble an event support team from around the organization who can manage technical issues, moderate discussions, and analyse post-event data.
Finally, ensure that your digital event is compliant with data privacy, copyright and accessibility laws. Provide a code of conduct for your attendees and ensure any copyrighted video content is licensed.
By taking these four steps, your digital event is on its way to providing a meaningful and engaging experience for your audience.
Originally reported by Martech: https://martech.org/four-keys-to-digital-events-planning/
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