"Achieving Agile Marketing: 3 Practices for Team Success"

When it comes to successful marketing endeavours, teamwork is essential. Each individual has unique gifts, talents and skills, and when these are shared for a common purpose, it can give companies a real competitive advantage. Agile marketing is one way to improve team satisfaction and growth, and below are three practices marketers can incorporate to achieve this.

Firstly, partners should work on tasks that will build skills that benefit the whole team. Working outside of traditional roles and being willing to pitch in when necessary is key, as is avoiding siloing work that only benefits individuals. By pairing together a writer and designer, for example, teams can ensure that customer-ready marketing is delivered in short cycles.

In addition, teams should plan work in short cycles to maintain a sustainable pace. This involves only choosing the work they feel confident can be completed within a given cycle, avoiding any delays and halts. Furthermore, they should track planned work over completed work to measure sustainability, and identify any unplanned work in order to have trade-off conversations with stakeholders.

Finally, teams should hold a Team Improvement session to improve how they work together. Leaders should give teams the space to solve problems autonomously, and create a psychologically safe environment to share new ideas and comment on what’s working. This will increase team satisfaction and reinforce that empowered teams can be trusted to deliver on expectations reliably.

Measuring team satisfaction and growth is also important, and there are surveys available to do this. If you'd like to find out more, check out our new ebook, 4 Pillars to Agile Marketing Success.

Originally reported by Martech: https://martech.org/3-ways-to-improve-team-satisfaction-and-growth-with-agile-marketing/
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