SEOs know that the most valuable career skill is the ability to adapt to change, and the last 12 months have seen an incredible amount of it. Industry headlines and random folks on X might tell you that your SEO is “dead”, but the truth is that there has never been a more exciting and dynamic time to be in SEO. As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences.
AI has become a part of everyone’s workflow for SEO and marketing. In 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools, and 2024 should see this trend continue but become more sophisticated. Companies like Wix have applied AI widely across their systems for almost a decade, and have now added AI capabilities to their SEO tools to increase access to SEO capabilities - for example, the Create AI text tool, AI Image generator and AI Meta Tag Generator.
The era of AI will also make headless CMSs even more appealing in 2024. Unlike traditional CMS, headless doesn’t have an integrated frontend, meaning developers and SEOs have the flexibility to use a range of tech to display content on different platforms. Wix Headless joined the trend last year, empowering developers to use Wix frontend systems with any tech stack compatible with consuming data from a RESTful API.
SEOs have also observed changes in crawl rates and percentage of pages indexed by Google bots, leading to the conclusion that Google has begun to portion off how it crawls different elements of your website using APIs and differentiated feeds in conjunction with specified structured data. This means that feeds need to be optimized to perform optimally, and Google’s SERP is becoming continuously segmented by intent and customer journey, making feed management an important SEO skill.
Originally reported by Martech: https://martech.org/key-seo-trends-for-2024/
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