Welcome to the latest news from the Consumer Electronics Show in Las Vegas! This year, the buzzword is AI – and it's clear that this technology is making its way into a variety of products and services. From fortune-telling to bird-watching, AI is being integrated into all sorts of devices and applications, promising to make our lives easier and more efficient.
But let's start with the more practical implementations of AI. Retail giant Walmart is using AI to provide personalized product recommendations to its customers, while AUDIENCEX has introduced AXi Explorer, a tool that offers real-time performance data and predictive modeling for businesses. In the realm of customer experience, InMoment and Bright have partnered to offer an AI-powered upskilling application that uses real-time data to improve employee performance and customer satisfaction. And for advertisers, MediaGo and Voluum have joined forces to offer access to premium media traffic and advanced optimization technologies.
Now, let's take a look at some of the more unusual AI-powered products on display at CES. SK Group's AI Fortune Teller is a fun novelty that "reads" your fortune by taking your picture and having you pick a card from a virtual deck. Swarovski's AX Visio 10x32 binoculars use AI to identify over 9,000 bird species and even take photos and videos. And for exhausted parents, there's an AI-powered baby cry translator that claims to accurately decipher your child's cries 95% of the time – a technology that was actually predicted by The Simpsons over 30 years ago.
But perhaps the most eyebrow-raising AI implementations at CES are those that seem to serve no practical purpose. Brisk It's NeoSear grill uses AI to cook your food, while the Chef AI air fryer can detect what food you've put in it – both of which seem like unnecessary features for their hefty price tags. And the Oclean X Ultra Wi-Fi Digital Toothbrush provides "AI voice tips" for brushing your teeth – a feature that may leave many of us scratching our heads.
However, there are some AI-powered products that do have potential to improve our daily lives. Getty Images' Generative AI by iStock uses AI to create high-quality and legally safe visual content, and Samba TV's Samba AI can analyze logos and brand sentiment on TV screens in real-time, providing valuable insights and targeting options for brands. NICE's CXone Fall Release also includes an AI feature called AutoSummary, which creates summaries for voice and digital interactions to enhance customer experience.
And for businesses looking to harness the power of AI for their own projects, there are options available at different price points. OpenAI's ChatGPT Team offers a subscription plan for their AI chatbot, with access to the latest models and tools for small teams at a more affordable price than their enterprise option.
In conclusion, while some of the AI-powered products at CES may seem unnecessary or gimmicky, there are also many practical applications that have the potential to make a real impact in the business world. As AI continues to evolve and become more integrated into our daily lives, it's important for businesses to stay informed and consider how this technology can benefit their operations. Stay tuned for more updates on the latest AI-powered martech releases and news from CES 2021.
Originally reported by Martech: https://martech.org/ai-powered-martech-releases-and-news-jan-11/
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