Digital Smiles
As we enter the new year, it's important for businesses to stay updated on the latest technology advancements that can help drive success. Let's take a look at Adobe Marketo's January updates, which cover a range of features and improvements across the platform.
Attending live events can be challenging with busy schedules, but with Adobe Marketo's on-demand webinar functionality, that is no longer a barrier. This new feature allows you to publish webinar recordings for those who couldn't attend the live event, creating on-demand webinars.
Not only does this provide more flexibility for attendees, but it also allows for a larger pool of leads to engage with your content. Additionally, the On-Demand Webinar dashboard provides daily updates on the number of leads watching on-demand and their watch duration, giving you valuable insights for continued engagement and lead qualification.
Accurate data is crucial for measuring email performance, and Marketo's new feature helps weed out bot activity, ensuring more accurate reporting. You can now filter activity that matches with the Interactive Advertising Bureau (IAB) bot list or use proximity patterns to identify bot activity.
For marketers, time is precious, and Marketo's bulk lead import API feature helps save time and effort. With the recent update, you can now see the numofrowsfailed within the response when creating a job and using an ID as the lookup field. This provides more insight and improves efficiency.
Dynamic chat is an important tool for businesses, and the new manual live chat termination feature adds to its functionality. Now, visitors and agents can manually end live sessions, enhancing the user experience for agents.
Marketo has transitioned to a newer version of jQuery, which is crucial for the optimal operation of Marketo forms. While this may not directly affect many users, it's important to update your website to the latest version of jQuery to avoid any issues with embedded forms or landing pages.
If your website has its own version of the jQuery library, it's recommended to update it in early January to ensure compatibility. You can also conduct a quick audit of your landing page templates to ensure they are compatible with the new version of jQuery.
To stay up-to-date on all of Marketo's January 2024 updates, visit the Adobe website for the full release notes. Stay ahead of the game and leverage these new features to drive success for your business.
Thank you for reading MarTech's summary of Adobe Marketo's January 2024 updates. For more technology and marketing insights, visit our website.
Originally reported by Martech: https://martech.org/marketo-january-2024-updates/
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