Digital Smiles
Data is a fundamental catalyst for innovation and growth, and now with AI, businesses can engage in two-way conversations with customers. AI enables customers to navigate the breadth of information available, while businesses can gain insights to segment customers. In this episode of the MarTech Podcast: Data Makes the Difference, Karlos Palmer, Dun & Bradstreet’s senior vice president of sales and marketing solutions product, and Kim Davis, editorial director at MarTech, explore the essential role of customer feedback, market trends and data in creating products that meet customer needs and become valuable assets for organisations.
Tune in to the podcast and discover how to use data to help customers achieve better business outcomes, the role of AI in fostering innovation, and how sales and marketing teams use data to drive future product development.
The podcast features Karlos Palmer, an accomplished senior executive with a proven track record in product management, strategy development and business growth. Karlos currently oversees the strategic planning, competitive intelligence, product lifecycle management and budgeting functions for Dun & Bradstreet’s Sales Acceleration product, D&B Hoovers. The podcast is moderated by Kim Davis, Editorial Director at MarTech. Kim is a New Yorker with over two decades of experience in enterprise software and applications of SaaS, digital technology and data in the marketing space.
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk and transform their businesses. Tune in to the podcast to find out more about the power of data and AI.
Originally reported by Martech: https://martech.org/data-and-ai-ignite-real-time-customer-conversations-and-tangible-business-results/
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