In an era of data and digital transformation, businesses should focus on essential, actionable information rather than overwhelming their systems with excessive tools and reporting. This approach can create a more effective engagement between sales and customers, streamlining the decision-making process. In this episode of Dun & Bradstreet’s sponsored series, “Data Makes the Difference,” Jen Burns, Dun & Bradstreet’s senior vice president of commercial operations, and Kim Davis, editorial director of MarTech, discuss the critical factors influencing commercial operations and how businesses can adeptly navigate changes to remain competitive.
Jen has spent the last 20+ years leading and transforming commercial functions to help organizations drive accelerated growth and sustained profitability while maintaining a strong focus on delivering customer outcomes. As the current Senior Vice President of Commercial Operations at Dun & Bradstreet, Jen is focused on leveraging an outward-in, customer-centric approach, ensuring the commercial support infrastructure and client-facing teams stay in constant alignment with the growing needs of customers. Kim Davis, the Editorial Director of MarTech, started covering enterprise software ten years ago and has experience in SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Tune into the podcast to learn Dun & Bradstreet’s secret to ensuring they are doing everything they can to improve the client experience, three ways to improve operations with data-driven strategies, and how to best support the changing business needs happening around you.
Originally reported by Martech: https://martech.org/data-driven-success-lies-within-the-power-of-simplicity/
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