"Data Makes the Difference: Personalising the Buyer's Journey with Kim Davis and Chris Garza"

Craft beer, food delivery, and B2B buyers have one thing in common: a need for personalisation due to younger, more digitally native buyers. To understand how marketers and sellers can best meet this need, Kim Davis, editorial director at MarTech and Chris Garza, regional vice president at Dun & Bradstreet, discuss the shifting buyer’s journey on episode one of The MarTech Podcast: Data Makes the Difference series.

Data will be key to success in this new landscape. Listeners can learn where sales and marketing teams are finding success, understand how data can pivot strategies to reach prospects, and learn where the buyer’s journey is headed and how it will impact them.

Chris Garza is an experienced sales leader with over 12 years of successfully leading B2B-focused sales teams. He has worked at Dun & Bradstreet for 15 years and currently leads the new business sales organization, focused on selling across D&B’s Field and Inside Sales channels.

Kim Davis is the Editorial Director of MarTech. He has been covering enterprise software for 10 years and has a background in tech journalism, urban planning, and music journalism.

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies to improve business performance by enabling them to accelerate revenue, lower cost, mitigate risk, and transform their businesses. For more information, please visit www.dnb.com .

Originally reported by Martech: https://martech.org/data-makes-the-difference-episode-one/
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