Measuring the success of marketing campaigns is now more important than ever. Incrementality testing can help you to understand the value that campaigns bring and improve the performance of channels and ROI. Join iQuanti's webinar, 'Demystifying 'Incrementality' for Marketing Success', to learn how to spend your marketing budget wisely and measure campaign effectiveness using incrementality testing.
Originally reported by Martech: https://martech.org/spend-your-marketing-budget-wisely-with-incrementality-measurement/
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