When it comes to brand experiences, customers expect a relevant, timely and personalized experience. To deliver on this promise, many brands look to the help of external martech service partners. Our research shows that the optimum time for calling in reinforcements is early on - before committing to a platform. This gives the partner the opportunity to assess business objectives, determine the necessary use cases, and suggest the most appropriate platform. A partner can also help validate the chosen platform and carry out operational readiness assessments and internal data reviews. Onboarding a partner before implementation also means you won’t waste platform fees on a system that doesn’t meet needs. However, it’s never wrong to bring in a partner at any stage - post-implementation, partners can review tech stack performance, identify improvement opportunities and manage technology on an ongoing basis. To learn more, download our research here.
Originally reported by Martech: https://martech.org/how-to-deliver-on-what-you-promise/
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