Google Cloud has just announced a range of new AI-powered tools specifically designed for retailers. These tools aim to address common issues faced by retailers such as the rollout of chatbots and AI, improving search functionality, and creating personalized shopping experiences.
According to a recent survey by IBM, there is a clear need for improvement in these areas. Only one-third of consumers who have used virtual assistants are satisfied with them, and almost 20% do not want to use them again. However, there is still a high level of interest in using AI among consumers. In fact, 59% of shoppers would like to use AI while they shop, and 80% of those who haven't used it for shopping would like to try it.
Google's new tools are aimed at addressing these issues and improving the overall shopping experience. Here are some of the key offerings:
- Conversational Commerce: This tool makes it easier for retailers to embed chatbots on their websites and mobile apps. These chatbots can have detailed conversations with shoppers, offer personalized product suggestions, and cater to their preferences.
- Complementing Conversational Commerce Solution: This tool can automatically generate product descriptions, metadata, and categorization suggestions from just one product photo. It can also generate new product images and descriptions.
- Vertex AI Search: This tool adds new capabilities for large language models, allowing retailers to customize them for their unique product catalog and shoppers' search patterns. This means consumers will receive more relevant search results that match their search terms.
- Customer Service Modernization: This tool integrates a retailer's existing CRM data with chatbots to improve self-service, make product recommendations, schedule appointments, and check order status.
In addition to these tools, Google also unveiled a new offering called Google Distributed Cloud Edge, which is designed for retailers operating in areas with low or no internet. This tool can help with store analytics, frictionless checkout, and streamlining store operations.
It's worth noting that Microsoft also recently introduced AI-powered tools for retailers, and Walmart has also unveiled its own AI-powered search technology for consumers.
In conclusion, Google's latest AI-powered tools for retailers are designed to address common issues and improve the overall shopping experience for consumers. By leveraging these tools, retailers can enhance their customer service, improve search functionality, and create more personalized shopping experiences. As technology continues to advance, it's important for businesses to stay up-to-date and embrace these new tools to remain competitive in the ever-evolving retail landscape.
Originally reported by Martech: https://martech.org/google-unveils-new-set-of-ai-powered-tools-for-retailers/
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