IHeartMedia and State Farm have teamed up to bring Grammy-winning artist Ed Sheeran to Fortnite. From October 5-9, Fortnite players will be able to access an immersive experience based on Sheeran’s exclusive performances for iHeartRadio. This experience is the first third-party music experience built using Epic Games’ Unreal Editor for Fortnite and will be accessed through iHeartLand’s State Farm Park.
The experience includes four virtual environments based on Sheeran’s music from the album “- (Subtract)” and the forthcoming “Autumn Variations.” These environments feature a metropolitan city at night, a boxing ring at dusk, a high-speed boat ride and a forest setting. They are also loaded with Easter eggs related to Sheeran’s music.
This collaboration between IHeartMedia and State Farm not only provides a unique experience for Fortnite players, but also gives State Farm the opportunity to reach a younger generation of customers. With its 231 million active players, Fortnite is a great platform for brands to engage with their target audience. The experience also shows how companies can use virtual environments to engage users in a way that is native to the platform.
This is a great example of how technology can be used to bring unique experiences to audiences. It is also a testament to the power of virtual environments, which are becoming increasingly popular as a platform for engaging users. As more companies explore this technology, we can expect to see more innovative ways of using virtual spaces to create engaging experiences.
Originally reported by Martech: https://martech.org/state-farm-and-iheartmedia-to-host-ed-sheeran-experience-in-fortnite/
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