3 Tips to Improve Your Conference Presentations

As a technology-savvy business professional, speaking at industry events can be a valuable opportunity to position yourself as a thought-leader, gain new clients, or simply share your knowledge with others. However, presenting at conferences requires more than just knowledge on a topic. To truly succeed, here are three tips to keep in mind for your next presentation.

1. Don't Try to Cover Too Much Information

With only a limited amount of time, it's important to be realistic about what you can teach your audience. Trying to cover too much information in a short presentation will only skim the surface and provide little value to your viewers. Instead, focus on one or two key points and go deeper into the topic to provide actionable insights that they can immediately implement into their own marketing strategies.

It's also important to keep in mind the "Forgetting Curve" identified by psychologist Hermann Ebbinghaus. This concept explains how memory loss occurs over time, and emphasizes the importance of relevant and reinforced information for retention. So, rather than overwhelming your audience with information, focus on teaching a few key takeaways that they will remember and find useful.

2. Get to the Point Quickly

One of the biggest mistakes I've seen speakers make is spending too much time introducing themselves and giving a history of the topic they are presenting. While it's important to establish your expertise and set the context for your presentation, this should only take a few minutes. Instead, get to the main point of your presentation quickly and avoid losing your audience's attention.

Remember, your audience has chosen to attend your presentation because they are interested in your topic and are seeking solutions. They don't need a lengthy explanation of why the topic is important. Jump right into the meat of your presentation to keep their attention and deliver maximum value.

3. Focus on the "How" Not the "What" or "Why"

To truly engage your audience and provide valuable insights, focus on the "how" of your topic rather than the "what" or "why". This means providing practical guidance and solutions for your audience to solve the challenges they are facing. Instead of talking about what you will cover (which they already know from the presentation description), jump right into how to solve the problem.

One effective way to do this is by using a step-by-step roadmap or framework to guide your presentation. This allows you to provide concrete examples and case studies to illustrate your points and show how your solutions have worked in real-life business situations.

By following these three tips and keeping your presentation focused and actionable, you can deliver maximum value to your audience and make a lasting impression as a speaker.

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Originally reported by Martech: https://martech.org/3-tips-to-improve-your-conference-presentations/
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