Email Marketing for the Tech-Savvy Business Professional

In today's fast-paced world, email marketing is constantly evolving. It's not because the technology is changing, but because consumer behavior and expectations are constantly shifting. As marketers, it's important for us to adapt to these changes.

This is the key message that will be emphasized by email marketing experts Kath Pay and Ryan Phelan in their upcoming two-day master class, "Excelling in Email Marketing." This master class is aimed at email marketers who have at least one or two years of experience under their belts.

According to Phelan, this master class is not for beginners. It's for marketers who already have a basic understanding of email marketing concepts such as welcome emails, automation, and segmentation. The goal is to take their skills to the next level and provide them with advanced tactics and strategies to improve their email marketing efforts.

The master class will cover a range of topics including foundational email programs, opportunities for AI in email marketing, and how to take learnings back to the C-suite to secure greater investment in email marketing. It will also provide valuable insights and practical advice from Pay and Phelan, who have over 25 years of experience each in the industry.

The class will be held over two days, with three hours of instruction each day. This condensed format will save participants time and provide them with valuable information that they can apply to their email marketing efforts immediately.

One of the key takeaways from the master class will be how to make a strong business case for greater investment in email marketing. This is important because many C-suite executives may not fully understand the potential of email marketing and how it can generate a high return on investment. By using the knowledge and strategies gained from this master class, marketers can prove the value of email marketing and secure more resources for their programs.

Some of the topics that will be covered in the master class include testing techniques, personalization, persuasive design, deliverability, and the production environment. Participants will also have the opportunity to partner with Pay and Phelan for ongoing support and guidance in their email marketing journey.

Don't miss this opportunity to catch up on the latest trends and strategies in email marketing. Secure your seat in the master class today and take your email marketing skills to the next level!

Register here for the master class.

Key takeaways:

• Email marketing is constantly evolving due to changing consumer behavior and expectations.
• The master class is aimed at experienced email marketers looking to take their skills to the next level.
• The class will cover a range of topics including foundational programs, AI, and securing greater investment in email marketing.
• Participants will learn from experts with over 25 years of experience in the industry.
• The condensed format of the class will save participants time and provide them with practical advice they can apply immediately.
• Participants will learn how to make a strong business case for greater investment in email marketing.
• The master class will cover topics such as testing, personalization, and deliverability.
• Participants will have the opportunity to partner with the experts for ongoing support and guidance.
• Don't miss this opportunity to catch up on the latest trends and strategies in email marketing.

Secure your seat in the master class today!

Originally reported by Martech: https://martech.org/email-marketing-is-changing-catch-up-with-this-master-class/
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