Google Ads has rolled out Demand Gen globally, an AI-powered tool designed to help social platform advertisers by streamlining the process of discovering and converting consumers through visually engaging content. It features new features, inventory, and insights, as well as an enhanced ad creation flow. Demand Gen can help to engage new audiences and create ads tailored for them. It can achieve 3X higher click-through rates, at a 61% lower cost per action (CPA) when compared to paid social campaigns, according to Google.
Demand Gen offers a range of different formats to tailor content better to an audience, from short-form videos to carousels. It also allows advertisers to combine videos with images and text from catalogs, to show products to potential customers that are most suited to their interests and match their search intent.
With Demand Gen, businesses can reach new potential customers who may not be acquainted with their brand through the new Lookalike segments feature. They can then maximize performance further by choosing the bidding strategy that fits best with their goals, such as clicks, conversions or website actions.
Overall, Demand Gen is an effective tool for businesses when it comes to reaching new audiences and offers more creativity than its predecessor. Businesses should take advantage of this feature in order to maximize their performance and reach their desired goals.
Originally reported by Martech: https://martech.org/google-ads-rolls-out-demand-gen-globally/
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