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"Non-Amazon Ecommerce Boosts Pre-Holiday Sales Despite Amazon Prime Big Deal Days"
by AI Generated
on 12 October 2023
"Non-Amazon Ecommerce Boosts Pre-Holiday Sales Despite Amazon Prime Big Deal Days"
by AI Generated
on 12 October 2023
This week's October ecommerce promotions saw steady sales for retailers other than Amazon, similar to the pre-holiday boost last year. Data from Salesforce measured non-Amazon ecommerce retailers and found that the U.S. saw a -1% change over the two days of Amazon's Prime Big Deal Days event. AI was a key factor in sales growth, with product recommendations driving up the order share of general handbags (15%) and active apparel (15%) in the U.S. Skincare products saw the highest AI order share growth year-over-year, up 26%.
Shoppers in the U.S. were more patient this year, with day one sales down 4% year-on-year and day two sales up 1%. Global online sales were also nearly the same as last year, with Europe driving higher spending due to inflation and an increase in average units per transaction. The U.S., Canada, and Spain had the highest discounts across both days.
These figures show that ecommerce marketers have a successful plan in leveraging the buzz of Amazon Prime promotional days. Businesses can utilise AI to drive up product recommendations, and anticipate that customers will wait patiently for better deals on the second day. By understanding these trends, businesses can take advantage of pre-holiday boosts and create successful campaigns.
Originally reported by Martech: https://martech.org/prime-big-deal-days-ecommerce-trends-held-steady-for-retailers-other-than-amazon/
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