Attention technology-savvy business professionals! Exciting news in the world of B2B marketing – Integrate, the leading demand generation and management platform, has just announced the launch of their new Performance Center. This cutting-edge tool is designed to supercharge and optimize marketing decision-making, helping businesses stay ahead of the curve in today's fast-paced market.
The driving force behind this innovation is the discovery that 50% of B2B marketers in the US and UK struggle with budget constraints as their main challenge. In response, many companies are consolidating teams and job responsibilities (79%), cutting travel budgets (33%), and relying on agencies (33%). These findings come from a new report by Integrate's media arm, Pipeline360.
So, what exactly does the Performance Center offer? This powerful platform boasts two key capabilities that use AI to help B2B marketers gain accelerated insights. The first is the identification of gaps in account buyer groups. With this feature, marketers can easily see which buyer groups have the most comprehensive coverage and where they need to update their targeting for better results.
The second capability utilises AI to assign trust and reliability scores to media partners. By running an algorithm across millions of data points that represent media partner campaign performance, this tool allows for data-driven decision-making when it comes to campaign optimization and fulfillment.
Want to know more? Check out Integrate's official announcement for all the details.
Why should you care about this new launch? Well, as we'll likely hear time and time again this year, AI is becoming increasingly essential for businesses that don't have enough human resources to track all the data streams and channels that are crucial to their marketing efforts. With the Performance Center, AI is here to do the heavy lifting for you, providing accurate and scalable insights that will help you stay ahead of the game.
Don't miss out on the latest tech developments in the marketing world – subscribe to MarTech Daily for free and receive daily updates straight to your inbox. Stay informed and stay ahead!
Originally reported by Martech: https://martech.org/integrate-launches-new-performance-center/
This article was written automatically by artificial intelligence. Please make us aware if you have any concerns about this automatically generated content.
