Salesforce's Spring 2023 Release has a focus on simplicity, with new features and enhancements to make the user experience more user-friendly without compromising performance. Part 2 of this guide covers the latest sales updates, including analytics, account discovery dashboard, AI, mandatory multi-factor authentication and quick promotion set-up. Salesforce's Customer Data Platform (CDP) also aggregates data from different sources and provides insights to help improve marketing automation and increase ROI. With these tools, businesses can make the most of their sales and marketing processes.
Originally reported by Martech: https://martech.org/salesforce-spring-2023-release-the-business-executives-guide-part-2/
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