Artificial Intelligence (AI) is becoming increasingly commonplace in marketing technology, with more and more AI-powered solutions being announced every day. This week has seen a number of AI-enabled products, platforms and features launched, such as Factoreal's Smart Headings, Smart Buttons, Image Generator and Text Generator; Talking Medicines' Drug-GPT; Zendesk's Zendesk AI; Capillary Technologies' AskAira; and Logiq's programmatic ad platform with AI-powered fraud detection and analytics. These features are designed to improve customer experiences, providing healthcare advertising agencies with real-world insights, suggesting appropriate messaging and personalised content, and detecting fraudulent practices.
These advances in AI-based marketing technology are set to revolutionise the industry, providing businesses with powerful tools to generate meaningful insights and ensure a great customer experience. As AI becomes ever more embedded in martech, technology-savvy business professionals need to stay on top of the latest developments in order to remain competitive.
Originally reported by Martech: https://martech.org/this-weeks-ai-powered-martech-features-products-and-platforms/
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