The iconic blue bird icon of Twitter has been removed from the desktop version and replaced by a stark, monochromatic letter X. The same change will shortly be made on the mobile version of the app, the company confirmed. According to Twitter CEO Linda Yaccarino, the rebranding signals the evolution of the brand beyond social media - X is the future state of unlimited interactivity, centered in audio, video, messaging, payments/banking and connecting us all in ways we’re just beginning to imagine.
For users of X, the rebranding will require some changes to familiar vocabulary - people will now “x” rather “tweet”. For marketers and advertisers, the change raises questions about brand safety, with the aesthetic of X inevitably coming across as minimalist and even brutalist.
Elon Musk has a long history with the letter X, hence the decision to use it for the new logo. However, it remains to be seen whether a wider audience will find the name and logo relatable.
Originally reported by Martech: https://martech.org/elon-musk-kills-the-twitter-brand-welcome-to-the-age-of-x/
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