Building consumer trust is essential for successful marketing. As the industry moves away from cookies, how can marketers continue to create personalized, permission-based experiences? In the upcoming MarTech webinar, “Trust Matters: Building Consumer Confidence in a Cookieless World,” presented by OneTrust, we’ll explore how brands can use choice, control, and transparency to create engaging, compliant experiences that drive ROI without relying on third-party cookies.
The webinar will focus on how marketers can use a combination of solutions, such as consent management platforms, privacy management platforms, and data subject access request (DSAR) tools to build trust with consumers by giving them control and transparency over their data. It will also discuss how to navigate the complexities of cross-border data regulations, such as GDPR, CCPA, and LGPD, to ensure compliance with data privacy laws.
Attendees will learn how to:
The webinar is ideal for marketers, privacy officers, and legal professionals who want to understand how to build trust with consumers in a cookieless world. Register now to take advantage of this unique opportunity to learn how to leverage choice, control, and transparency to drive ROI and meet data privacy compliance requirements.
Originally reported by Martech: https://martech.org/webinar-how-to-build-consumer-trust-in-a-cookieless-world/
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