Recent years have seen gaming become an increasingly attractive medium for brands looking to advertise and reach new audiences. A survey of 28,244 nationally representative consumers conducted by DISQO CX has revealed that gaming is becoming increasingly mainstream. It is estimated that over one-third of the US population will have regular metaverse interactions within the next 5-10 years. The survey also showed that 76% of consumers had noticed advertisements from brands, and that they favoured in-game experiences, bonus content, and embedded functionality as these formats improve the gaming experience for both gamers and advertisers.
Businesses looking to harness the potential of in-game advertising, should download How Brands Can Get in the Game from Digital Marketing Depot. This resource will help marketers to understand the gaming medium, and the in-game audiences they can reach. It will also provide guidance on which ad formats are most popular with consumers, and how to use these formats to level-up their marketing.
Gaming is a great opportunity for brands looking to engage with new audiences, and How Brands Can Get in the Game is the perfect way to get started.
Originally reported by Martech: https://martech.org/level-up-your-marketing-game-with-in-game-advertising/
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