Search engine optimization (SEO) is one of the most powerful tactics for driving web traffic, with 53% of a website’s traffic typically attributed to organic search, according to BrightEdge. However, SEO has become increasingly complex, involving considerations beyond content creation and promotion. Traditional SEO practices such as keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still essential for success, and SEO platforms offer capabilities such as competitive intelligence, social signal integration, and workflow rights and roles.
To keep up with the ever-evolving SEO landscape, enterprise-level platforms provide link and site audits, analytics, predictive scoring systems, and content marketing features. They also offer keyword research, page rankings across various platforms, search intent-based analysis, custom site crawls/audits, social signal tracking and integration, international search tracking, mobile/local analytics, technical SEO crawling, and cross-device attribution.
Using SEO platforms can help increase efficiency and productivity in SEO operations, providing many tools in one interface, intent insights, more efficient management of global operations, keeping pace with search engines, and automated reporting. Ultimately, SEO platforms can help businesses draw more insights from their work, uncover macro and micro site issues, and find key areas needing improvement, all aiding in the goal of getting found on search engines.
Originally reported by Martech: https://martech.org/what-do-seo-platforms-do-and-how-do-they-help-marketers-get-found-on-search-engines/
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