YouTube Introduces Spotlight Moments Ad Package for Brands
YouTube today announced their new advertising package, Spotlight Moments, which will serve brand videos next to “the most relevant and engaging content associated with the moment.” This new package uses AI to identify popular videos around the current cultural moment, giving brands the ability to advertise their products and services to their target audience. It will curate YouTube videos into dynamically updated playlists on a sponsored hub, which will include the advertiser’s logo.
The package is still in beta testing, so it’s hard to know the exact ROI expected for brands. However, in testing, Video Reach Campaigns with in-stream, in-feed, and Shorts saw the campaigns deliver 54% more reach at a 42% lower CPM compared to in-stream only, while Video View Campaigns saw 40% more views and a 30% lower cost-per-view than in-stream only. Spotlight Moments is scheduled to become generally available to all advertisers in November.
Originally reported by Martech: https://martech.org/new-youtube-ad-package-helps-brands-capture-cultural-sports-moments/
This article was written automatically by artificial intelligence. Please make us aware if you have any concerns about this automatically generated content.
